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Pricing

The Transformative Power of Digital Pricing

The following blog post summarizes a chapter I recently contributed to “Digital Pricing Strategy,” a comprehensive, hands-on guide to understanding digital pricing by Stephan M. Liozu and Andreas Hinterhuber. The book shares case studies and best practices from industry and academia worldwide, shining light on crucial topics like the value …more

Moving the Decimal: PART 1 – Pricing: The Evolving Discipline

Pricing used to be an overlooked aspect of business strategy, with many companies taking a haphazard approach to setting prices. However, this all changed in 1992, when an article in the Harvard Business Review highlighted the impact that optimized pricing could have on a company’s profitability. This article introduced the …more