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The AI Price Advantage: How Artificial Intelligence is Revolutionizing Pricing Strategies

In our book, “The Price Advantage,” we stressed the significance of the price advantage as a core capability accessible to nearly every company. While businesses often focus on various advantages like cost, distribution, technology, innovation, brand, and service, a price advantage enables a company to get fully compensated for the …more

Craig Zawada July 24, 2023 Simply AI Permalink

The Transformative Power of Digital Pricing

The following blog post summarizes a chapter I recently contributed to “Digital Pricing Strategy,” a comprehensive, hands-on guide to understanding digital pricing …more

Moving the Decimal: PART 3 – How does B2B pricing need to change to meet the needs of the new B2B buyer?

Have you noticed how more and more people prefer to do business online these days? It’s become pretty clear that pricing is …more

Moving the Decimal: PART 2 – Changing B2B Buyer Needs

Have you ever been frustrated by a website that’s hard to navigate, doesn’t give you the information you need, or makes it …more

Moving the Decimal: PART 1 –  Pricing: The Evolving Discipline

Pricing used to be an overlooked aspect of business strategy, with many companies taking a haphazard approach to setting prices. However, this …more

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