Moving the Decimal
In my last blog post, I delved into the potential of AI to create a price advantage for companies. A key strength of AI lies in its capacity to eliminate inefficiencies that often plague manual and human judgment-driven pricing processes. Enhancing productivity stands as a paramount objective for nearly every …more
In our book, “The Price Advantage,” we stressed the significance of the price advantage as a core capability accessible to nearly every …more
The following blog post summarizes a chapter I recently contributed to “Digital Pricing Strategy,” a comprehensive, hands-on guide to understanding digital pricing …more
Have you noticed how more and more people prefer to do business online these days? It’s become pretty clear that pricing is …more
Have you ever been frustrated by a website that’s hard to navigate, doesn’t give you the information you need, or makes it …more
Pricing used to be an overlooked aspect of business strategy, with many companies taking a haphazard approach to setting prices. However, this …more