Moving the Decimal
In our book, “The Price Advantage,” we stressed the significance of the price advantage as a core capability accessible to nearly every company. While businesses often focus on various advantages like cost, distribution, technology, innovation, brand, and service, a price advantage enables a company to get fully compensated for the …more
The following blog post summarizes a chapter I recently contributed to “Digital Pricing Strategy,” a comprehensive, hands-on guide to understanding digital pricing …more
Have you noticed how more and more people prefer to do business online these days? It’s become pretty clear that pricing is …more
Have you ever been frustrated by a website that’s hard to navigate, doesn’t give you the information you need, or makes it …more
Pricing used to be an overlooked aspect of business strategy, with many companies taking a haphazard approach to setting prices. However, this …more